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Leading yourself is the first step to leading others

Are you tapping into the true leader inside yourself?

Click here to take the test to find out

Our mission is to help you to transform the way you live, lead and interact with the world around you. We help you achieve improved awareness, more significant alignment to purpose, and be action-driven like never before!

Together we will travel inside yourself

Whether it’s related to your career or your personal goals, we’ll help you craft your own vision for success and create a meaningful and purposeful life. 

Female leadership programs

Our programs allow female talents to unleash their full potential and develop their personal brand and career development plans.

Search Inside Yourself

A mindfulness-based emotional intelligence training experience is Google’s Number #1 leadership program.

Leadership & career programs

Our programs allow managers and leaders to level up their careers and expand their leadership skills.

Corporate programs

Customized group coaching programs to onboard a new manager, foster collaboration and enhance wellbeing and productivity.


Improved emotional wellbeing

Better alignment

& self-mastery

Increased sense of

work-life harmony

Enhanced leadership skills

Improved work satisfaction

Higher emotional quotient


hours of individual and team coaching


years experience in business management, human resources & coaching


of coaches recommend us to colleagues and friends

About The Founder

Siham El Fakir

Leadership Coach & Facilitator for talents and purpose-driven teams | Search Inside Yourself Certified Teacher | Co-Active Coach CPCC | Diversity & Inclusion Advocate. 

Accreditation Organizations

Clients & Experiences

What Clients Are Saying

Siham puts her heart and soul into her work. Over the past year, Siham has supported female entrepreneurs through our programs from Morocco to Rwanda. She has an ease of connecting with people even from a computer screen that is rare to find. Siham is not only an incredible coach and mentor in emotional intelligence, but also an expert in operations and HR. Anywhere she goes, she brings with her a calm and encouraging energy that puts an entire room at peace.

Fay CowperNational Coordinator at Douar Tech

Siham has been a tremendous career & life coach for me. She helped me in so many ways and beyond to build my professional path and understand the meaning of living with a true purpose. Her approach to coaching is refreshing, sincere, human, out of comfort zone style and the most efficient I have experienced by far. I genuinely feel blessed to know her. Highly, highly recommended!

Yasmine NoumriBusiness Developer Asia Pacific

J'ai eu le privilège d'être coaché par Siham. Ses méthodes et sa générorisité m'ont aidé à comprendre beaucoup d'aspect sur mon parcours et à corriger d'avantage le tir. Une très belle expérience humaine!

Omar BenjellounSerial entrepreneur, founder of Ulili & Ice Maghreb

I've had the chance to have Siham as my tutor-coach for one year. Humble, authentic, and passionate about developing people, she knew how to guide me to gain confidence, focus and develop my strengths, and be mindful of my behaviors, of my choices. Discussing with her brings energy, joyfulness, and optimism.

Hoang-Anh DarphinHR Professional

On The Blog

Free Resources

How to build your personal brand

Download Our Guide

How to get the career you deserve

Download Our Guide

How EQ is essential to leadership

Download Our Guide

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